The ShannonLoren eCommerce website was created for businesses or other customers to be able to purchase custom apparel, bags, banners, accessories and more with their logo or name on them. Sourcing product from their vendors, we were able to design a clean, easy to use eCommerce platform that caters to all business types. The website is built on the Bigcommerce CMS platform and uses a base template for functionality.
Using ShannonLoren’s main two brand colors and Gotham font, we were able to create a website that is clean and simple that sticks to ShannonLoren’s main brand values. Using Bigcommerce’s powerful features, we were able to crate complex products with complex pricing structures that are easy for the customer to understand and use. All of the email notifications, both internal and external, were designed with the same brand values and elements to create a cohesive design.
Color & material
Using the ShannonLoren oranges as the base, along with a flat white design, we aimed to make the products first and foremost within the design. The white background of all of the product images, mixed with the overall white space of the website captures this focus and places in just the right spots.
We saved, resized, optimized and attached hundreds of thousands of images to the over 1,100 products on the store using a batch process in Photoshop, developed by me.
I designed and created custom email notifications for every step of the shopping journey, including abandon carts, receipts, shipping notices and promotional eComms.